Baisa is a lifestyle.
Baisa is an attitude
Baisa is a statement
Baisa is a personality
Baisa is a state of being.
I am Baisa! You are Baisa!! All women are Baisa!!!
Baisa is a popular term used in most parts of Rajasthan state in India, to address a girl or woman respectfully. To put it simply, Baisa is a woman of respect, power and authority.
We take that meaning and extend it into the concept called Baisa to refer to the contemporary woman who is redefining what being a woman means in the modern world and she is doing it with complete control, on her own terms and with absolute panache.
That’s what being a Baisa means to us.
A Contemporary Lifestyle Movement for the Women of Today
Clothing is also an important part of our growing up years. Memories from those years, are carried through our lives. We are emotionally attached to everything we used while growing up.
Today, we look for clothing that reminds us of those beautiful days and gives us that look, feel and comfort in the hustle and bustle of our modern day hectic lives that often misses out on the magic of those carefree times.Baisa Crafts is a contemporary chic clothing label that is well originates from grass-roots and give a feeling of belongingness. The unique blend of the latest stylish cuts and the Indian fabric that we grew up wearing, provides the perfectly everyday clothingbe it as office-wear, light party-wear and even comfortable home wear.
It’s a beautiful mix of natural dyes, organic fabric and contemporary cuts for the woman of today. The vibrant hues narrate the story of the rich Indian Culture. The ethnic styling in every garment is made to put today’s Indian urban woman in touch with her ethnic roots and to connect with the rich history behind every art form, yet keeping her needs and comfort at the center focus.
Baisa customizes and creates the limited designer collections to individuality and uniqueness in everyday clothing. It channels modern women’s style, elegance, classiness and attitude with sustainable, conscious and comfortable clothing, accessories and lifestyle products.
Baisa is the reflection of today’s woman of India who is all set to mark her presence in every sphere of her life.
She is confident as she is comfortable in her own skin.
She is strong, fearless and celebrates women-hood every day.
She is Baisa
The First Born of Their Names
The Original Baisa
Baisa Crafts is the original brainchild of Manju who hails from an interior yet vibrant village from Nagaur District of Rajasthan. Manju grew up to admire the zeal and craftsmanship of the women in nearby villages who create beautiful art in everyday useful products. However, she has been intrigued by the observation that these talented artisans from villages remain unknown and unrewarded for their handicraft, despite huge global demand for these products. As a result, these native arts are dying a slow yet certain deaths and the artisans have to opt for alternative vocations to keep their finances going.
Armed with her on-the-job learning and experience of working as a partner with a leading wholesale firm for printed fabrics in Jaipur, she has developed a keen understanding of fabric, printing and various other crafts.
Manju and Ritu, together have envisioned “Baisa Crafts" as a leading digital platform to source and retail indigenously crafted products across the world, so that the consumers looking for authentic taste of Rajasthani culture can satiate their fashion desires and at the same time, the artisans in the villages can get a viable source of income and a platform to showcase their artistry globally.
Baisa aims to become a locally-grown fashion powerhouse for the ethnically chic contemporary women across the globe.